South Moon Under

What began as a surf shop in 1968 in Ocean City, Maryland, South Moon Under is now a hot fashion retailer with more than 14 locations. Women’s buyer Michelle Gerberling shares what it takes to build a relationship with a store that carries more than 100 brands.

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Pileggi Boutique - Philadelphia, PA

Andrea Chila tells JOOR about revamping Pileggi Boutique in Philadelphia. Andrea purchased the shop three years ago and brought in 70 new designers landing it as Best Boutique in Philly in 2008.

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Hillary Rush - Los Angeles, CA

Hillary Rush talks to JOOR about how three generations of family retailing informs her style of doing business & how she brings a piece of NYC to L.A.

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American Rag - Los Angeles, CA

American Rag tells us about a vintage-inspired heritage, a few of its favorite brands, and what it sees working in the future for the contemporary scene.

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Arcade - Los Angeles, CA

Rochelle Fredston describes the Arcade woman and how certain designers help her boutique provide some of the hottest looks in LA.

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