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CFDA + JOOR FASHION INTERACTIVE EVENT
Nearly 100 designers gathered for the CFDA and JOOR sponsored Fashion Interactive panel - How specialty stores can positively impact your business.
The panel featured an exceptional group of designers and specialty store owners, each with a unique perspective on this topic.
April Uchitel Former EVP Sales & Global Strategy, DVF
Geren Lockhart Founder & Creative Director, Geren Ford
David Rees Owner, Ten Thousand Things
Jeffrey Goldstein Owner, Blue & Cream
Jennifer Mankins Owner, Bird
It’s All About Relationships - When Doing Business with Boutiques
Specialty retailers can be valuable partners, but it doesn’t happen overnight. “It’s critical to have a strong sales team that is knowledgeable and curious and willing to do the research,” says Jennifer Mankins owner of Bird in Brooklyn. “Nothing is worse than an email to the wrong name or saying ‘it’s perfect for your store’ and it’s not.” Buyers expect a personal touch and a true collaborator who can be flexible and recognize that boutiques can be invaluable in building your brand for the long term with consumers.
Photo: CFDA + JOOR Fashion Interactive - Johanna Stout, Jennifer Mankins
Driving Profitable Growth with Specialty Stores
For contemporary brands, specialty stores are a fundamental part of the business, and are often the most profitable. “For a designer, the specialty store is the most honest environment for their brand,” says Jeffrey Goldstein owner of Blue & Cream. When a boutique owner becomes a true brand ambassador, it drives loyalty among consumers and fosters growth for the brand.
Photo: CFDA + JOOR Fashion Interactive - April Uchitel, Jeffrey Goldstein

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