Thanks for coming out!

JOOR BRAND COMMUNITY EVENT.  JOOR kicked off 2012 with a community event for our brand partners at The Startup Store. After Intermezzo wrapped up, 40 brands joined us for cocktails and conversation to unwind. Sipping on JOOR Juleps, we caught up with old friends and made new ones. And congratulations to Michele Cohen of Yigal Azrouel, winner of our Spa Giveaway raffle!

Check out more photos here.
 
Look forward to more in person meet-ups from JOOR this year. Interested in hosting one in your area? Let us know @jooraccess.
 
Big thank you to @rachelshechtman and her fabulous team for featuring JOOR at The Startup Store this month.


CFDA + JOOR FASHION INTERACTIVE EVENT
Nearly 100 designers gathered for the CFDA and JOOR sponsored Fashion Interactive panel - How specialty stores can positively impact your business.
The panel featured an exceptional group of designers and specialty store owners, each with a unique perspective on this topic. 
April Uchitel Former EVP Sales & Global Strategy, DVF
Geren Lockhart Founder & Creative Director, Geren Ford
David Rees Owner, Ten Thousand Things
Jeffrey Goldstein Owner, Blue & Cream
Jennifer Mankins Owner, Bird

CFDA + JOOR FASHION INTERACTIVE EVENT

Nearly 100 designers gathered for the CFDA and JOOR sponsored Fashion Interactive panel - How specialty stores can positively impact your business.

The panel featured an exceptional group of designers and specialty store owners, each with a unique perspective on this topic. 

April Uchitel Former EVP Sales & Global Strategy, DVF

Geren Lockhart Founder & Creative Director, Geren Ford

David Rees Owner, Ten Thousand Things

Jeffrey Goldstein Owner, Blue & Cream

Jennifer Mankins Owner, Bird


It’s All About Relationships - When Doing Business with Boutiques
Specialty retailers can be valuable partners, but it doesn’t happen overnight.  “It’s critical to have a strong sales team that is knowledgeable and curious and willing to do the research,” says Jennifer Mankins owner of Bird in Brooklyn.  “Nothing is worse than an email to the wrong name or saying ‘it’s perfect for your store’ and it’s not.”  Buyers expect a personal touch and a true collaborator who can be flexible and recognize that boutiques can be invaluable in building your brand for the long term with consumers.
Photo: CFDA + JOOR Fashion Interactive - Johanna Stout, Jennifer Mankins

It’s All About Relationships - When Doing Business with Boutiques

Specialty retailers can be valuable partners, but it doesn’t happen overnight.  “It’s critical to have a strong sales team that is knowledgeable and curious and willing to do the research,” says Jennifer Mankins owner of Bird in Brooklyn.  “Nothing is worse than an email to the wrong name or saying ‘it’s perfect for your store’ and it’s not.”  Buyers expect a personal touch and a true collaborator who can be flexible and recognize that boutiques can be invaluable in building your brand for the long term with consumers.

Photo: CFDA + JOOR Fashion Interactive - Johanna Stout, Jennifer Mankins


Driving Profitable Growth with Specialty Stores
For contemporary brands, specialty stores are a fundamental part of the business, and are often the most profitable.  “For a designer, the specialty store is the most honest environment for their brand,” says Jeffrey Goldstein owner of Blue & Cream.  When a boutique owner becomes a true brand ambassador, it drives loyalty among consumers and fosters growth for the brand.
Photo: CFDA + JOOR Fashion Interactive - April Uchitel, Jeffrey Goldstein

Driving Profitable Growth with Specialty Stores

For contemporary brands, specialty stores are a fundamental part of the business, and are often the most profitable.  “For a designer, the specialty store is the most honest environment for their brand,” says Jeffrey Goldstein owner of Blue & Cream.  When a boutique owner becomes a true brand ambassador, it drives loyalty among consumers and fosters growth for the brand.

Photo: CFDA + JOOR Fashion Interactive - April Uchitel, Jeffrey Goldstein